Jägermeister | D.I.C.S.

Jägermeister | D.I.C.S.

To showcase Jägermeister’s unyielding devotion to ice cold shots, we created D.I.C.S.—an entirely fictitious, but not-so-far-fetched division of the company completely Dedicated to Ice Cold Shots. The spots were inspired by real brand lore, filmed at HQ, and featured actual employees. The campaign drove a 667% lift in website traffic and nearly 10,000 email signups within the first 24 hours. And like any good division, D.I.C.S. is still growing.