The Salt Institute // Olde Salty
For being one of the world's most vital minerals, salt sure gets a bad rap. To shake things up, we created a bitter spokesman that wanders the Earth espousing the little-known upsides of his favorite substance—meet Olde Salty.
Grains of Wisdom
To spread the good word about salt, we created a series of short web videos featuring Olde Salty.
Olde Salty took to Twitter to share some salty thoughts of his own. Here are a few of my favorites:
We also took advantage of salt's omnipresent existence by placing messages from Olde Salty in all the usual places you look for salt.
