The Salt Institute // Olde Salty

For being one of the world's most vital minerals, salt sure gets a bad rap. We created a bitter spokesman to balance the scales. Meet Olde Salty.

Grains of Wisdom

To spread the good word about salt we created a series of short web videos. 

The Tweetshaker

We also harnessed the power of technology by creating a one-of-a-kind tweetshaker. Every time someone used this shaker to salt their food, it sent out a tweet from Olde Salty and helped spread awareness about the many benefits of salt.


Here are a few of my favorites:


We took advantage of salt's omnipresent existence by placing messages from Olde Salty in all the usual places you look for salt.